Finding a Good Inbound Marketing Agency
Inbound marketing is time-intensive. As well, it takes much domain knowledge. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In cases like these, businesses may work with a third-party agency to take charge of their inbound marketing endeavors.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Right Fit
You won’t get you more visitors by having a firm redesign your website. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You want to achieve certain things by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. To be successful, your inbound agency should get inside your head to build the right content and know more about those ideal leads. They exist in your world because there are things they have to do for you to make your life easier.
An Inbound-optimized Website
Lastly, is the inbound marketing agency you’re considering posting on its blog on a regular basis? How would you describe their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A great inbound marketing agency must be its own emulation-worthy case study.